Michael Norris is presently Research Manager at Resonance China’s consumer insights, strategy and digital innovation team, SMART.
He delivers breakthrough insight and analysis to local and international brands, including Harbin Beer, Shell, Budweiser, Unilever and Tiffany.
Michael has quickly built a reputation as one of the most thoughtful and dynamic commentators on:
– China’s consumption trends
– China’s social media and e-commerce landscape
– Competition in China’s luxury and lifestyle sectors
This reputation is built on Michael’s intellect, language ability, networks and straight-talking approach.
Michael’s commentary has been featured in Campaign Asia, Jing Daily, Business of Fashion and The Australian.