Founded in 2008, iPinYou is the largest programmatic buying DSP (Demand-Side Platform) provider in China and is one of the first companies bringing audience-targeted programmatic buying to brands in Asia. iPinYou accounts for 59.8 percent of China’s programmatic buying market and features China’s largest audience analysis database. The company’s patented OPTIMUS™ System is the first smart advertising optimization platform in China, combining the foundation of big data with big data processing capabilities along with the highest level of scientific research across China’s programmatic buying industry. The system can integrate with all major domestic ad exchange platforms, supporting mobile, PC and video ads as well as cross-platform ads. iPinYou currently handles a daily average of more than 24 billion ads.