Elaine was born in Hong Kong. She joined Alibaba Group previously and then co-founded an eCommerce startup backed by listed companies. She is specialized in bringing foreign brands into China eCommerce market.
She is also a mentor of The University of Hong Kong startup programme “Dreamcatchers 2017” and Center under Beijing Zhongguancun Hi-Tech Park (北京中关村高新技术开发区), which is one of the most important technology hubs in China supported by the Chinese government.
Double V Consulting
Double V. China eCommerce aims to help International brands enter the Chinese market. The Company specializes particularly in the rapidly growing social + e-commerce platform XiaoHongShu (RED).
Double V. Consulting operates offices both in Hong Kong and China.