The Austrian National Tourist Office (ANTO) is Austria’s national tourism organization. Since 1955 the main objective of this nonprofit association has been the promotion of vacation country Austria. ANTO’s central goal is to secure and expand tourism country Austria’s competitiveness in cooperation with all Austrian tourism partners. By doing so, ANTO contributes essentially to increasing Austria’s market share in international tourism.
Core Competencies of the Austrian National Tourist Office
• Development of the brand Vacation in Austria. This brand differentiates Austria from other vacation countries and conveys the emotional added value of a stay in Austria.
• Opening up the internationally most promising markets with innovative modern marketing.
• Partner of Austrian tourism businesses and essential platform of tourism networking: The tourist industry profits from ANTO’s always up-to-date expert knowledge on guests and markets.
As a matter of principle, these three core competencies are basically financed by public funds and thus provided by ANTO. There are supplies and services made available to all tourist industry partners in equal measures. However, ANTO provides the core funding for such marketing activities that tourism partners can share by participating with their own specific products. These are enhanced by partnership contributions (that are not covering costs).
Each year, ANTO conducts more than 1,500 marketing activities worldwide this way. The range of activities include above-the-line advertising for tourism country Austria, media cooperation, online activities, sales platforms as well as trainings for the travel agency and event sector.