The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. Come& join us to see how today’s leading marketing minds, both in China and internationally, are using their knowledge and skills to conquer the market of 1,4 billion consumers.
m2C is more than just two days of learning and inspiration. It’s a place where you can step back from your day-to-day, and think about big ideas, not if you remembered to email Robert back. Finally, you’ll have the mental space to look at your opportunities and challenges in new ways and from new perspectives. If you think you have your best ideas in the shower, you haven’t been to m2C yet.
m2C is more than just 250+ people too. It’s people who spend every day grappling with the same tough problems that you do, who get just as excited as you do about an awesome pivot table, and who have the same challenges as you. At m2C, you’ll find proof that you’re not alone—in fact, there’s a few hundred awesome people in the same exact boat. Make sure you stay in touch.
Tapping the Market
Gain a deep understanding of the China eMarket and how to use social/digital marketing to tap into the market
Habits & Trends
Get familiar with the trends and habits of the modern Chinese consumer
Form an in-depth understanding of the China digital media landscape and how it is different from the rest of World
Updates On China’s Tech Giants
Learn, what’s new at China’s major digital platforms such as WeChat, Weibo, Alibaba, Tencent etc
Get Familiar With More China Digital Platforms
There’s more to China’s digital space than just BAT ( you know what that means, right?). Learn about MiaoPai, Yizhibo, Douyin, Yinke, Bilibili, Toutiao and more
Key Opinion Leaders
Understand the importance of engaging different types of China KOLs to influence consumers at different stages of decision making. Learn how and how much to pay them to run effective social media marketing campaigns
Target and Reach
Learn how to reach and attract Chinese tourists and consumers to your business’ product/service offerings
Marketing to China (m2C) is produced by the co-founder of dotcomhotel, hospitality e-commerce& revenue management conferences. In 6 short years, dotcomhotel has become Central Eastern Europe’s largest travel tech conference which attracted more than 1000 attendees from 13 countries around the region. In January 2019, people from the world’s biggest companies and most exciting startups will come to Prague to share their stories and experiences with Chinese market. They’ll be joined by major regional media, investors and hundreds of attendees for two days of legendary networking. m2C Prague will be followed by similar events in London, New York and Tel- Aviv.
6 KEYNOTES | 12 CASE STUDIES | 2 EXPERT PANELS | 9 WORKSHOPS | UNLIMITED COFFEE & SNACKS | NETWORKING EVENT
Clarion Congress Hotel Prague
190 00 Praha 9