The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. Come& join us to see how today’s leading marketing minds, both in China and internationally, are using their knowledge and skills to conquer the market of 1,4 billion consumers. 

m2C is more than just two days of learning and inspiration. It’s a place where you can step back from your day-to-day, and think about big ideas, not if you remembered to email Robert back. Finally, you’ll have the mental space to look at your opportunities and challenges in new ways and from new perspectives. If you think you have your best ideas in the shower, you haven’t been to m2C yet.

m2C is more than just 250+ people too. It’s people who spend every day grappling with the same tough problems that you do, who get just as excited as you do about an awesome pivot table, and who have the same challenges as you. At m2C, you’ll find proof that you’re not alone—in fact, there’s a few hundred awesome people in the same exact boat. Make sure you stay in touch.


Czech Republic


Tuesday to Wednesday
January 29 to 30, 2019


Tapping the Market
Gain a deep understanding of the China eMarket and how to use social/digital marketing to tap into the market

Habits & Trends
Get familiar with the trends and habits of the modern Chinese consumer

In-Depth Understanding
Form an in-depth understanding of the China digital media landscape and how it is different from the rest of World

Updates On China’s Tech Giants
Learn, what’s new at China’s major digital platforms such as WeChat, Weibo, Alibaba, Tencent etc

Get Familiar With More China Digital Platforms
There’s more to China’s digital space than just BAT ( you know what that means, right?). Learn about MiaoPai, Yizhibo, Douyin, Yinke, Bilibili, Toutiao and more

Key Opinion Leaders
Understand the importance of engaging different types of China KOLs to influence consumers at different stages of decision making. Learn how and how much to pay them to run effective social media marketing campaigns

Target and Reach
Learn how to reach and attract Chinese tourists and consumers to your business’ product/service offerings


Marketing to China (m2C) is produced by the co-founder of dotcomhotel, hospitality e-commerce& revenue management conferences. In 6 short years, dotcomhotel has become Central Eastern Europe’s largest travel tech conference which attracted more than 1000 attendees from 13 countries around the region. In January 2019, people from the world’s biggest companies and most exciting startups will come to Prague to share their stories and experiences with Chinese market. They’ll be joined by major regional media, investors and hundreds of attendees for two days of legendary networking. m2C Prague will be followed by similar events in London, New York and Tel- Aviv.



  • Day 1

    January 29, 2019

  • Meh synth Schlitz, tempor duis single-origin coffee ea next level ethnic fingerstache fanny pack nostrud. Photo booth anim 8-bit hella, PBR 3 wolf moon beard Helvetica. Salvia esse nihil, flexitarian Truffaut synth art party deep v chillwave.
    Hall 1, Building A

  • This is going to be an eye-opener about WeChat and it's role in the Chinese digital ecosystem.
    Hall 1, Building A

  • ‘New Retail’ is not just supermarkets and convenience stores. It’s much bigger and more-sweeping than this. ‘New Retail’ is a bold extension of Alibaba’s strategy of pure digital competition into the physical world. And it hinges on the strange ‘economics of participation’…’New Retail’ means a massive expansion in their brands and merchants and in the participation and activities of their consumers.
    Hall 1, Building A

  • Meh synth Schlitz, tempor duis single-origin coffee ea next level ethnic fingerstache fanny pack nostrud. Photo booth anim 8-bit hella, PBR 3 wolf moon beard Helvetica. Salvia esse nihil, flexitarian Truffaut synth art party deep v chillwave.
    Hall 1, Building A

  • This is the networking time and a chance to get Ashley's autograph on her book "Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media", which is the Amazon's bestseller. ALL-In & VIP registrations include the complimentary copy of the book.
    Hall 1, Building A

  • Day 2

    January 30, 2019

  • Xiaohongshu (小红书) or also known as “RED” or “Little Red Book” is one of the largest and fastest growing social eCommerce apps in China. It is one of the very few businesses jointly invested by Alibaba and Tencent. It was founded in 2013 and has just recently hit 100 million users, this app is the ideal place for brands wanting to enter the China eCommerce market. Elaine will give a full breakdown of XiaoHongShu and explain how brands can get started. Separat-ing it into 3 main steps, to inform the audience about how they could potentially break into China marketing using the platform XiaoHongShu. - What is Xiaohongshu (RED) - How to sell on the platform - How to reach out to your customers effectively - Cross border logistics and payment

  • For many in China, this looks like the future of retail and involves a seamless connection between the online and offline world, with the focus on the consumer experience. For merchants, “New Retail” helps to digitize and transform every aspect of the retail value chain from merchandising to logistics. For consumers, they will receive personalized feeds that match their preferences, not only based on previous purchases, but also ads clicked, terms searched, links shared with friends, and traditional physical stores they have visited.

  • Choose one of the presented case studies- real life examples.
    Hall 1, Building A

  • Mobile payment methods have long been standard in China. But European retailers should also look into these payment methods. By introducing mobile payment solutions such as Alipay and WeChat Pay into their sales channels, European merchants are making the payment process considerably easier and simpler for Chinese customers. In addition, the mobile payment methods of Alipay and WeChat Pay offer the possibility to create individual marketing campaigns in the app and thus draw the customer's attention to the participating store. You can learn more about this topic in Annemarieke Kostense's lecture "How to boost your sales with Alipay and WeChat Pay"
    Case Study
    Room Prague East

  • This course is intended for Marketing Departments & Professionals interested in obtaining a basic understanding of Baidu SEM. The training was developed with a focus on Baidu’s products overview, basic SEM skills and insights on Chinese digital market. Every participant will obtain a digital badge/certification after passing the exam.



Media Partners


Hotel Duo Prague
Teplicka 492
190 00 Praha 9
Czech Republic

Stay in touch

Don’t miss a thing!
Sign up to receive weekly news
…and remember- you can always unsubscribe.

You will hear from m2C in the way of e-mails only.

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our Terms& Conditions, under the “Attend” tab.

We use MailChimp as our marketing platform. By clicking below to sign- up, you acknowledge that your information will be transferred to MailChimp for processing.